How to make a cover of a group in VK? Cover size for a group in VK

Surely you have already managed to appreciate the innovation of the Vkontakte network - the cover of publics and communities. A sufficiently large banner photograph that opens before the user the moment he enters the group. What is it for? The banner attracts attention, allows you to briefly and clearly talk about the community, its interests, and features. Often, it is he who is the factor that attracts the user to subscribe to the public and further view his posts in the news feed. But how to make the cover of the group in VK so that it is beautiful and attractive? We will give you the most useful recommendations.

The correct community header

Before making a cover for a group in VK, you need to decide: what will it have to express? We will tell you some relevant tips to achieve the goal:

• Unusual The cover is what your current or future subscriber sees first. If it will contain a unique feature, surprise with its design, include an interesting play on words, an intriguing story, then everything indicated will only be at your fingertips. Many apply such an interesting cover format for the VK group, as a continuation of the one depicted on it in a fixed inscription on the wall.
• Trends The banner must be modern. In an extreme case - classic. But just not "button accordion" - contain elements of what was once relevant in the Internet environment. Therefore, it is worth considering to make it in the spirit of the last discussed events, the recently released film, to add the participation of heroes of memes that are popular today. Needless to say, the covers in this case need to be updated periodically.
• Use light psychological tricks to help pay attention. For example, the image of a person looking in a certain direction is quite effective - to the place where you put important information.

What should not be a hat?

Let's look at how to make a group cover in VK so that it does not cause negative emotions among visitors to the community:

• Nobody likes spammy banners - memes with requests to join a group. In the overwhelming majority of cases, even if the idea was presented quite originally, users ignore calls.
• If you want to indicate in the header the list of services you provide, then the idea is obviously a failure. Perhaps it is worth intriguingly hinting at them with comics, collages, photographs?
• Indicate a contact phone number in the banner, and even worse - a link to another site is equivalent to distributing leaflets at the transition. No one will retype the link from the image into the address bar. It is better to devote a separate post to your contacts, a section that will always be visible to users, from where it is convenient and simple to copy the necessary information.

What should be a good cover?

So, when creating, photographing or looking for a suitable stock image, remember the following:

• The hat of the community must have an unspoken appeal to a certain action, emotion.
• The image should be relevant specifically for your audience.
• Choose pleasant calm or, on the contrary, catchy, acid colors - it all depends on the specifics of the group.
• Do not ignore the font: do not stop at boring “Vordovian” variations, but also do not go to the side of writing, which, due to freakishness, can be difficult to make out.
• Do not forget about the semantic load, the correct hashtags.

Now let's turn to more particular variations:

• Using an image of a famous person advertising your particular community or products.
• Consonance of caps with high-profile events, holidays, events, promotions - both general and relating only to your group.
• The contents of an unspoken attractive appeal to switch to another resource (make sure that the transition was easy and understandable for the user).
• Taking out the special offer, the main news of the public, in the header.

About cover size

As you noticed, the banner options are not standard when compared with the usual avatars. In order for your chosen image to look profitable, the cover size of the VK group should be as close as possible to 1590 x 400 pixels. Such parameters for the banner can be set in advance when it is created in the graphical editor.

When compiling a collage, you need to consider how the image will be reflected on the devices of subscribers, so as not to put the necessary information in the zones that will be hidden:

• In the computer browser - 795 x 200 pixels. The image is not trimmed, but only compressed.
• As for mobile devices, the header is displayed there a little differently. It is trimmed according to the width of the device screen. For example, if the latter is 400 pixels, then from each edge your cover will be trimmed by 146 pixels. Add more space allotted to the system buttons. Because of it, the banner will already be 80-140 pixels from each edge.

Easy cover art

Let's look at how to make the cover of a group in VK the easiest way:

• Take a photo that somehow resonates with the theme of your community.
• Find a suitable stock image in Google, Yandex.Pictures, on other resources. Beautiful covers for a group in VK can be found on a similar request.
• If it seems to you that the image is too distant, then you can fill it with new elements, text in such popular online editors as Fotor, Pablo or Canva.

Creation in "Photoshop"

The best program for the cover of the VK group and for graphic design in general remains Photoshop. However, you should contact his help if you are a confident user, you can make high-quality collages, process photos, cut objects, work with layers, corrections and filters. In another scenario, you run the risk of getting a poor-quality cover with a bunch of blunders that will not please and attract your potential audience.

So, having entered the program, click on "File", then "Create". For the cover it’s better to set the following parameters:

• Size: 1590 x 400 pixels.
• Resolution: 72 pixels in 1 inch.
• Color Mode: RGB (8 bit).

And then there’s room for creativity: create layers from stock or personal images, cut out certain objects, add text, and use the filters and tools of the program. The main thing is to have in your head a clear plan of what you want to get in the end.

How to set cover in a group in VK?

First, let's figure out how to change the banner in the community in which you are the administrator:

1. Under the avatar of your group, on the right side of the page, click on the three dots "..."
2. A pop-up window will appear in front of you. In it, select "Community Management."
3. The admin window will open. Find the "Settings" section and click on it.
4. You will immediately see the "Community Cover" line. We need it.
5. How to add cover to VK group? Just click on "Download".
6. You will see brief recommendations on the image format and cover size of the VK group.
7. It is worth choosing a high-quality high-resolution photo.
8. Here, as when choosing an avatar, you have the opportunity to choose which area of ​​the image to put on the cover: use the mouse to move the bounding box to stop at the most successful area. A photograph, by the way, can be turned over.
9. Be sure to click on "Save and continue" on the cover window. Take your time to close the page!
10. In the settings window, do not forget to click on "Save."

Now you can look at what happened!

Cover Editing

We have prepared a number of tips in case you want to edit, change, delete the image. To do this, just hover the mouse (in case you are an administrator) on the banner. Three schematic prompts will be displayed:

• "Download" - setting a new photo. How to add a cover to the VK group, you already know.
• "Edit" - rotate the image, change the area that will be visible in the banner.
• “Delete” - remove the existing cover.

We have examined from the idea to the specific embodiment the creation and publication of the cover in the VKontakte group. We hope that the above recommendations will help you in creating a wonderful banner!