Recently, the Russian language has been significantly enriched by new words, both invented in our country and taken from English. People who often create publications on the Web often refer to one of the terms, which can be classified as borrowed. This is the concept of “title”. What is it? Is it difficult to make the title correctly? You can find out about this and not only by reading this article.
What is called such a word?
A title, title or page title is a text element in which the contents of a publication are very concisely described. You can see it by looking at the upper left corner of your browser. This program element will display the page title. The title of the article you are reading now coincides in a surprising way with this title. But after reading our material questions about why this happens, you will not remain.
A title is not a prerequisite for each page (albeit a very desirable one). It can only be delivered once. For website visitors, the page title is hardly noticeable and unused, but from the point of view of promoting a resource in the ranking of search engines, it is an indispensable element. As many users may have noticed, when you enter a query, the links that match the search are displayed first. And a complete match has a significant impact on the relevance score. And with it, it also affects the site’s place in the search results (it is significant, but not decisive).
A few common flaws should be mentioned when creating a page title.
- The first is its elementary absence.
- The same title on all pages, which makes it poorly effective in terms of website promotion. The best option is to assign the title of the page the name of the article, category or task to a value that displays the essence of "Site Navigation" and the like.
- A simple indication of the pages: "Home", "Second", "Third" ...
What else does the page have besides the title?
A title is important for advancement, but it is not enough. In addition to the page title, there are other elements: categories, description, keywords. Each of these elements can affect the display of the article in the system, as well as how search robots will relate to the site .
Categories are additional pages of a resource. They are concentrated narrowly themed content even within the site. So, if the resource is about trees, then there can be such categories: "coniferous", "deciduous", "fruit".
Keywords are a thematic area, information about what exactly is written on it. If we draw an analogy with this article, then these are the words “title”, “title” and “page”. Descriptive deserves special attention.
What is description?
This is a brief description of the contents of the page, which is up to 150 characters (less often up to 300). It is important because it is displayed to users when displayed in search engines as a summary of this part of the site. Here a pattern arises. If you make an attractive description, you can see that it brings more clicks to the site than before. And vice versa. Thanks to this, title and description are the most important in terms of attracting new users from search engines. But the descriptions should be of high quality and reflect the contents of the article so that the resource does not deserve the reputation of a "bad" site.
How to make a good page title?
The correct title, which will allow you to effectively promote the resource, must meet a number of requirements.
- It should contain the most important queries that are present in the visible part of the page.
- Size limit: up to hundreds of characters, given spaces. You can do more, but, according to statements by representatives of the largest search engines, they are wary of sites with such large headlines.
- The uniqueness of the words used: no more than two. The fact is that more recently, about ten years ago, the page title played a very large role in determining the position of the site. Therefore, many unscrupulous writers literally satiated with keywords the contents of the pages. And they did not forget the headline. Therefore, filters were introduced that filter out too much repetition of the same words, considering the page does not contain useful information. Therefore, deciding to create not the right title, but a little “wound”, you are likely to make it worse.
- Literacy is a prerequisite. The title must be compiled based on the rules of the Russian language.
How to prepare the correct description?
How to compose attractive descriptions?
- It must be correct, comply with the rules and standards of the Russian language.
- He is obliged to concisely describe the page so that the person who reads the description wants to see all the information.
- The description should overlap to a large extent with the content of the site, because if it doesn’t, the visitor will leave quickly, and from the point of view of the search engine, there will be a negative user factor (when readers quickly leave the site, and the PS considers that the information is of poor quality )
What is a page title in terms of programming?
But what is the "protagonist" of the article in terms of programming? It is created using the HTML markup language and is placed at the beginning of the program code after the head tag. It looks like this:
<title> Here is the page title </title>
If you want to verify this firsthand, open the program code of this page and at the very top you can find the title. It will be displayed in the first ten lines. As you can see, a title is not such a complicated concept, as you might have thought earlier.