As Bill Gates said: "If your business is not on the Internet, then you are not in the business." Opening his store or service sales center, an entrepreneur today launches a website at the same time. But in order to do this, you will need to go through a difficult path of advancement. For this, they often use SEO.
Optimization
What is SEO? This is search engine optimization, which is represented by a number of methods that help a web resource to rise to the top of search results. Now Google and Yandex are considered the main search engines. How to make quick links for the first and second options, we will consider further.
Snippet
To understand what quick links are, you need to consider a snippet. Another question naturally arises: what is a snippet? This is a block of data about a document found. It can be found both in search results and in programming files. But we will consider the first option, since it is search engines that interest us at this stage.
So, you enter the query into the search bar. You see the top 10 sites that fall under the keyword. Each site in the search results consists of a block - this is a snippet.
A typical snippet consists of a page title, a link and a small “announcement”. Thanks to him, you can understand whether you should go to this site and whether the information you need will be there. There are advanced snippets, they provide more information. So, if you enter “Yandex” in the search bar, then, in addition to the usual snippet, you can notice additional blocks in two rows. These are quick links to popular site pages.
Definition
So, quick links are additional links that lead to popular pages on a web resource. Sometimes for people from different regions their links may appear there. If you enter in the search bar the name of an online store that operates throughout the country, one of the quick links may be the name of your region. This is done in order to display the availability of goods in a certain city during the transition.
Appearance
It should be noted right away that the examples of quick links from Yandex and Google are slightly different. Most often, Google forms them in two columns under a snippet. This results in an extended block with additional elements. Yandex does a little different. It launches quick links immediately below the block title. Unlike Google, it does not create a description of these additional sources.
For what?
Anyone who has ever come across SEO understands that optimization is needed not just to satisfy the search robot, it is designed to make the user’s work more comfortable. Snippet, or quick links, are not those elements that greatly help to promote the site to the top, but they create a certain image for the resource.
So, creating the right and high-quality announcement the first time will fail. Work on a snippet is an important component of the whole process of optimization and promotion. Of course, not all users know what quick links are. But those who know how to use them are grateful to the resource that takes care of them.
Quick links can save you a lot of time and especially traffic if you have limited access to it. Sometimes it’s very difficult to get the necessary information from the site. This may be because you have a slow Internet connection, the resource is not optimized enough and poor usability has been developed. One way or another, a quick link will always help immediately get to the necessary page and give a general idea of the resource and its structure.
What to do?
If you understand the basic essence and importance of this tool, you can proceed to the solution of the main issue. How to make quick links in Yandex? In general, there are several ways. But you need to understand that you cannot appoint them yourself. You can only affect their formation.
The search engine itself regulates which quick links should fall into the snippet. In order for the pages you need to be more likely to fall into the block, you need to follow some rules.
- Do not forget about internal links. Make the transition from the main page to the desired ones.
- Properly configure Title and H1. Do not litter it with unnecessary words. It should be simple and straightforward.
- If you are talking about key pages, try to assign the name Title and H1 the same, and also give the same name to the anchor links.
- Work on the resource interface. The structure should be logical not only for the user, but also for the search robot.
- If there are links that are decorated with a picture, do not forget to write an alternative title for them. So you show their purpose.
Example
So, how to make quick links in Yandex for the Delivery page?
- Assign the same name to the tags title and h1, for example, "Delivery". You can use the company name.
- Indicate the path to this page with the "Home". At the same time, for the link, assign the eponymous anchor "Delivery".
- Add this page to the menu with the same anchor.
This does not give you one hundred percent guarantee that a quick link to the key page will appear in the snippet, but it greatly increases the chances.
Services
But in part, you can still manage quick links. To do this, you need a couple of Yandex services: Webmaster and Direct. Before you look at working with sources in them, we will find out what these tools are responsible for.
Yandex.Webmaster is a set of methods that allow you to track the indexing of a site and settings for its description. The tool points to resource statistics. Unlike Yandex.Metrica, which analyzes user actions, this service monitors the activity of search robots and various software events on the site. It checks service files, the functioning of links, snippets, interfaces, etc.
Direct is Yandex’s service for setting up contextual advertising. When working with this tool, your site will be displayed on the pages of the search engine and in the resources that are part of the affiliate advertising network.
Work with services
Sometimes the system selects pages as quick links that do not suit you. This may include the service sections, or information about the company, which is not interesting to visitors. To get rid of them, you need to go to Yandex.Webmaster. Here you will not learn how to add quick links, but you can disable unwanted ones. To do this, go to the "Site in the search results" and click on "Quick Links". Here you can deactivate the source you do not need, and it will not appear in the snippet.
Advertising
If you are connected to an advertising service, then you can also work with quick links. Yandex.Direct allows you to add three additional sources to your ad. The only thing is that funds are debited in only one transition. Adding occurs during the setup of an advertising campaign. In the second step, you will see the line "Add-ons".
Choose the “Quick Links” and “Add” sections from the proposed options. An additional window will open where you can add text and attach a link to it. Not all quick links can be used here. Yandex.Direct allows you to choose even one. Remember that their names should not be repeated and must be relevant to the information that is posted when you click on them.
conclusions
As practice shows, working with such issues is the prerogative of specialists. It is rarely when ordinary users do it. But if you are launching your own website and want to promote it, then it’s useful for you to know such nuances. Of course, for sites that are not displayed on the first page of the search, it is hardly necessary to create advanced snippets, additional links. Usually this option is suitable for online stores and resources that have a complex structure.
This process is much more complicated at Yandex. How to make quick links in Google? There are several times fewer problems with this issue. As practice shows, it is enough to make the necessary pages visited and place links to the key on them. So visitors will often go to it and it will be in the list of quick links.