On the Internet you can earn quite normal. In principle, this is what very, very many people are doing. Now the mass business is moving to the Internet, where some entertainment channels and communities on social networks have learned to correctly publish advertisements (not intrusive, interesting and with a call to action), many large corporations hire freelancers and remote employees, people are used to shopping on social networks .. And this is not a complete list, confirming that there is money on the Internet. Only you need to be able to earn them correctly. It is to earn by one’s own labor, and not to hope for easy money without investments.
Monetization of video content
Today, video content is monetized. Videos have become a trend, and a very large audience is concentrated on video hosting. YouTube, as the largest video hosting service and the second largest search engine in the world, is not far behind trends.
You can earn money on video for a long time - connect advertising, recommend various products to subscribers, use the affiliate program. But uninteresting videos of dubious quality will not collect an active and loyal audience. But it is precisely a large number of subscribers, their activity in the form of comments, likes and reposts on social networks, that is the core of stable and high earnings on YouTube, as well as promoting your own or corporate brand. This is where YouTube channel promotion comes in.
Channel Theme
If there is still nothing to promote - it does not matter, you can create and design a channel in just a few hours. First, you should decide on the topic. It can be anything. Well, if the topic is on the list of relevant. And, of course, the theme of the channel should be close and interesting to its creator - otherwise it will be boring to shoot videos and promote the YouTube channel. Choosing the topic, it is important to immediately imagine what audience it will be designed for. Narrowly specialized topics are likely to interest a small number of Internet users, so they will not collect many likes.
Most often, video hosting hosts entertainment channels, game reviews, summer displays (shooting the game process), various instructional videos (DIY), videos about building and repairing, including mobile phones, small and large household appliances, computers, and so on. Further. Actual selection of films on themes, games, goods, reviews and reviews (the so-called unpacking), beauty channels, videos on the topic of motherhood, cooking channels. For a long time, users have been attracting the attention of videos describing earning strategies.
Publish "all at once" will not work - you need to clearly determine the topic. Videos about everything can only be afforded by well-known media persons, whose subscribers will appear in any case.
Creation and design
To create a channel, you must have a Google account. The registration process is standard, you will need to enter the desired login (it will also be an email address), gender, date of birth, phone number and a spare email address. On YouTube you need to go to the "Creative Workshop", where there will be a button "Create Channel". The service will ask you to determine the name and add a picture - the logo of the channel. The latter can be done later. It’s advisable to add the channel icon and cover in the same style - without branding it’s hard to imagine effective promotion of the YouTube channel. On the cover you can specify links to profiles on social networks, your own site.
Record and publish video
High-quality and interesting content is a guarantee that the promotion of the YouTube channel will go like clockwork. Videos should be uploaded regularly, preferably at the same time, for example, on Tuesdays and Thursdays at 19 hours Moscow time. This is a convenient time, as many people come home from work, get rid of household chores and sit down at a computer. Therefore, there is a high probability that subscribers will quickly notice and watch a new video. You can publish something every day, regularity here is one of the keys to success.
Content must be copyrighted. You cannot use even small fragments from other videos that do not belong to the creator of the channel. This will entail fines from YouTube and, possibly, even a complete blocking of the channel. In addition, videos should be useful. The promotion of TVgoods YouTube channel is a good example, the team publishes live broadcasts of television programs - although the video is not copyrighted, it receives a good response, user activity and a lot of views.
The optimal duration of videos is about 3-5 minutes. You can, of course, make a video for 15-20 minutes, but users should watch such content to the end. Otherwise, such a length of video does not justify itself. With long videos, you can use such a trick that users watch them: promise a contest at the end or come up with something else that will hold attention.
Be sure to use all the tricks of calls to action. Many users forget to like or subscribe, watch a video that was sent to at the very beginning of the video, and so on. We need to encourage them to do this. The author of the video in the video may ask subscribers to put a thumbs up, share content on social networks or (those who accidentally wandered into the channel) subscribe.
Principles of Success
There are three key principles to successfully promoting your YouTube channel. Firstly, put on videos that will be interesting to the audience, do not sell or recommend obviously low-quality goods. Secondly, money is not the main thing in the SEO-promotion of the YouTube channel. It all depends on how high quality content you offer viewers. Thirdly, a good channel with interesting videos advertises itself. Some videos become popular as soon as they appear on the network. It’s worth striving to create such content.
YouTube Channel Promotion
Promotion is the next step without which the monetization of the channel will not produce absolutely any results. There are many options for promotion. Among them, you can list white, gray and black methods (you should not use the latter, and ideally the penultimate ones), paid and free, the most and least effective. Although the latter, of course, depends on many factors. For an entertainment channel, for example, promotion through social networks will be quite effective, and for a corporate video blog, less.
Seo video optimization
Even if the video itself is qualitative and interesting, but its description and title do not cause a desire to watch the video, then there can be no talk of any effective and fast promotion. Seo concerns the name, description, tags, and the correct category. Be sure to use the keywords high, medium and low frequency. To determine the most suitable, use Yandex.Wordstat.
By the way, even the name of the video file that will be uploaded to the hosting should be optimized. A video with a title from an incoherent set of Latin letters and numbers YouTube will be less “trusted" than a video with a clear and understandable title that reflects the content.
Create playlists with related videos or videos that share a common theme. For example, define in one playlist all the reviews of the most powerful phones, all the most productive models or new items. This will increase the likelihood that a user who is interested in one topic will continue to watch the video on the same channel and become a subscriber.
Be sure to fill out all the video settings when uploading to the hosting: language, location, the ability to embed a video.
An example of a good SEO, but not so much for the channel as for the main site is the promotion of the YouTube channel TvGoo. The service provides a citation index for itself due to the fact that under each video with a live broadcast of television programs it leaves a link to itself.
Attracting New Subscribers
Attracting the first hundred or thousand subscribers is the main task of the owner of the "young" YouTube channel. There are paid and free ways. Among the free ones are: mutual subscription (exchange of subscribers), manual publication of a channel’s advertisement on social networks, on forums and in any open sources. You do not need to spam - this is from black methods and will not lead to anything good. Free promotion is longer, but it’s free.
Free and paid advertising
In more detail it is worth stopping at paid and free ways of advancement. In addition to optimization, you can attract subscribers through third-party services. They are free due to the fact that first the owner of the channel needs to perform certain actions (subscribe to someone else’s channel, watch a video, like, repost to one of the social networks and so on), and then order promotion of his channel for points earned on the internal account . Examples of such services:
- BigLike
- YTuber.
- Like4you.
- Socgain.
- Pumput.
Paid methods are advertising on other people's channels (then popular bloggers encourage their subscribers to subscribe to your channel or watch videos), promotion services, contextual advertising, publications of popular theme groups on social networks and so on.
Paid promotion
Paid ads can be purchased from Vibum, SeeDr or VideoSeed. It’s better to order channel promotion on YouTube (comprehensive) from an smm-specialist working remotely or in the state (for large companies that enter the Internet market).
Paid methods also include the "purchase" of active or passive subscribers. A hundred subscribers can be purchased for just 140 rubles, a thousand for 1190 rubles. There are also sites for promoting the channel on YouTube. On many resources, you can order views, likes, subscriptions and reposts (QComments, Vlike, VkTarget, SocialTool and so on) or first subscribe yourself to several publics and communities, and then use the money you earn to promote the channel.
Finally
Creating and promoting a YouTube channel is an interesting and profitable business. It is only necessary to correctly approach the matter and then everything will turn out. For information: the promotion of the channel using white methods to obtain the first tangible income takes about a year, even if the content is high-quality, interesting and useful.