The job description of the marketing manager includes many responsibilities, including monitoring, organizing and planning events aimed at promoting the company and its products. This vacancy is in demand not only in large, but also in small organizations. Let's find out in more detail who marketing managers are and what they do.
Profession Features
So, first of all, it’s worthwhile to understand that the marketing manager is engaged in a whole range of different tasks, starting with printing business cards and ending with the implementation of large-scale projects involving third-party specialists. However, all the functions of a specialist have a common goal - to attract and retain customers. This specialist also examines the market to assess the level of competition, as well as the volume of demand for certain goods and services.
Features and job descriptions of the marketing manager depend on the company in which he works. Large corporations have to solve similar problems, in some cases they even have to carry out management of an entire department of employees. In small organizations, the specialist actually turns into a universal employee who completely and completely controls the marketing activities of the company. You need to understand that a marketing manager is more of a manager who attracts third-party specialists to carry out various tasks and coordinates their activities. At the same time, he personally does not directly perform creative tasks.
Relevance
The situation on the modern market is such that competition among various companies goes off scale. Consumers have become spoiled and can choose the best conditions for themselves. Not every company in such conditions can stay afloat without involving a professional marketer in its own team.
This specialist studies the needs of potential buyers and further uses the information received to develop the company's advertising strategy. Such a thorough approach to product promotion certainly bears fruit in the form of achieving concrete results and tasks set by management.
Who is it for?
The job description of the marketing manager includes many diverse responsibilities. Therefore, the profession is suitable for specialists who are carried away not only by the economic side of the issue, but also by psychological nuances. After all, you will have to work not only with the market, but also with consumers. That is why it will be useful to know the features and motives of their behavior.
In addition, the vacancy will interest those who have high intelligence and well-developed memory, are able to work with large volumes of information, and are active. Potential employers also value leadership skills. After all, the manager differs from the ordinary marketer in that a considerable number of managerial tasks are assigned to him. In some companies, it is necessary to lead other employees, coordinate the work of third-party specialists involved in the implementation of short-term projects, etc. That is why the presence of leadership qualities is considered as an additional advantage.
Who doesn’t fit?
For those potential applicants who possess the above qualities, the job description of the marketing and sales manager does not seem unnecessarily complicated. Conversely, those who do not have organizational skills may not be able to cope with the responsibilities assigned by management.
Working conditions
You need to understand that in fact the work of a marketing manager does not start from the moment the product actually goes on sale, but much earlier. Even before the start of production, this specialist analyzes the market, reveals the level of demand, competition and other factors that may subsequently affect the company's profit.
The main responsibilities in accordance with the job description of the marketing manager is the organization and control of the advertising activities of the enterprise. In small companies, the entire cycle of such work is performed by a single specialist. However, there are giant holdings and corporations in the market in which one person is simply not able to cover the entire spectrum of such works. That is why a whole department can be worked on to solve the tasks set by the leadership, with more narrow specialists in it.
For example, a marketer-economist deals exclusively with pricing issues, takes into account the cost of production, the level of demand from the consumer market, and the pricing policy of competitors.
The brand manager holds the highest position in the department compared to other hired specialists. However, this imposes a certain responsibility. The range of work performed by him is somewhat wider. The job description of the marketing manager’s brand manager includes the need to plan advertising campaigns, develop strategies designed to increase not only profit, but also the company's recognition in the market, as well as a range of other events important for promotion.
Where to work?
Marketing managers are mainly in demand in companies engaged in manufacturing and trade. Moreover, the scale of organizations, in principle, does not matter. Jobs for such specialists are provided in the staff of both large holdings and medium-sized organizations.
Another prospect for those who are not afraid of the job description of an Internet marketing manager is the possibility of employment in an outsourcing agency. Such companies are contacted by those who cannot afford to keep their own specialist in the staff, but at the same time need promotion. In this case, the marketing agency is entirely focused on the implementation of advertising services, so the manager works surrounded by colleagues, which has its advantages. This implies a constant exchange of professional information and experience, as well as the ability to quickly solve the tasks set by clients, acting together, and not separately.
average salary
It is worth noting that the spread in wages for the vacancy "marketing manager" is very wide. Much depends on the territorial location of the employer. In this case, metropolitan specialists can count on higher pay for their own labor than their colleagues, who perform the duties of a manager in other regions.
In the capital, salaries range from thirty-five to one hundred and twenty thousand rubles on average. There are vacancies for marketing managers where they offer higher salaries. In the regions of Russia, employers' offers are more modest. A specialist who observes the job description of the sales and marketing manager can count on income from twenty to one hundred thousand rubles.
Education
For future specialists, there are training options at various educational institutions, including:
- universities;
- colleges;
- courses.
A future marketing manager should have a considerable amount of practical skills. To be able to research the market, manage the reputation of the brand, etc. That is why for a specialist holding the above position, as a rule, formal education and a diploma are not enough. All theoretical knowledge must certainly be supported by real practice. That is why it is necessary not only in theory to know the job description of the marketing manager, but also to constantly improve in the chosen field. For example, attend additional courses. This will allow us to remain a sought-after specialist and count on appropriate decent remuneration from employers.
Job description
This is almost the main document that a specialist should familiarize with upon assuming office. It is worth noting that there are no universal instructions. Each company may have different nuances. That is why you should not neglect to familiarize yourself with the above document. Such a thorough approach to work will not only increase your credibility in the eyes of the leadership, but also allow you to avoid conflicts in the future.
Let's find out what key responsibilities a marketing manager job sample might include:
- Studying the needs of potential customers. This is, perhaps, the primary duty, which allows us to determine how much the product will be in demand among the population.
- Preparation of economic calculations, confirming the financial benefits of the release of a product.
- Search for information about competitors, identifying their strengths and weaknesses in order to make their own product better for potential consumers.
- Formation of reports on the work done, on the basis of which management can make decisions on further actions on the issue of product promotion.
- Conducting promotions aimed at attracting potential customers.
A sample can be found in the article below.
Now you know how to follow the job descriptions of the marketing and advertising manager.