With the advent of the Internet, the dictionary of modern man has replenished with a huge number of words. Some of them appeared thanks to computer technology, part - thanks to new professions.
Today we’ll talk about anchor. What is it, know only those who decided to get a specialty "seoshnika". The rest can only guess where this concept comes from.
Profession
Before we deal with the anchor, what is it and what is it for, it is important to briefly talk about SEO.
Bill Gates once said: “If your business is not on the Internet, then you are not in the business.” All this led to the fact that now a person does not need to leave home to order a gift for the New Year, dinner delivery and necessary goods.
Everything is sold on the Internet: services, products, appliances, souvenirs and much more. From here came the crazy competition. Business owners had to deal with different concepts such as “targeting,” “optimization,” or “anchor.” What is this, not everyone understood, so there was a need for professionals in this field.
SEO is a search engine optimization. It includes a set of work to promote the site on the Internet. The specialist is committed to displaying the desired resource in the top search results. This increases the visibility of the site and confidence in it. All this leads to attracting the target audience and increasing sales.
Training
It so happened that the specialty of the "SEO" became fashionable and in demand. Those who 10 years ago independently explored this topic are now educating hundreds of people. Since there is no such specialty in universities, everyone is looking for knowledge on the Internet and in courses. It is there that they tell what an anchor is. This is the best option at the moment to get the profession of "seoshnik".
Anchor
Now we pass directly to the term itself. Those who know English have already guessed that the word translates as “anchor” or “anchor”. In our case, the link text becomes such an “anchor”.
If you are familiar with HTML, then you understand that we are talking about text between the tags "<a>" and "</a>". It is known that all pages and sites are linked by links. This is a kind of text “station”, which allows the reader to travel from one topic to another. Between the link tags you need to use the "href" attribute.
For example, we have a standard link design: "<a href =" site address </b> link text </a>" (without quotes). So, “link text” is an anchor.
Value
Knowing what an anchor is, the definition of a term, it is important to understand its purpose. Each "seoshnik" will tell you that this "anchor" is used to promote the site. It affects the formation of the special status of the resource. This is due to the matching of the keywords that the specialist put in the anchor.
This whole system affects link ranking. What does this concept mean? Ranking is the influence of certain factors on the order of rank. For example, the position of a resource in search results can be influenced by the authority, respectability, relevance of the site. As a result, the whole process that the site went through before taking one place or another in the issuance is ranking.
Anchor has a slightly different effect on the definition of order. For example, in the search, you may encounter a snippet, which will indicate that the site is "Found by reference." Moreover, the request itself may not be relevant to what you asked. So why exactly did this site appear in the SERP?
In this process, it was the link ranking that worked out, which turned out to be relevant to the user's request. Using correctly designed anchors, you can get into the top of the system according to irrelevant (inappropriate) requests. This, in turn, can drive traffic. Although not always high quality.
Kinds
Now it’s important to understand what anchors are. They can be divided into several species and subspecies. For example, the content of the anchor can be diluted and undiluted. The first option implies that the link text contains not only a clean key, but also additional words. But undiluted - not only contains the main key, but also characterized by its direct (literal) occurrence.
Further, anchors can be divided by the type of search query. So, there are high-frequency (HF), mid-frequency (MF) and low-frequency (LF) anchor.
HF refers to such queries that are most often encountered by users. There is also an opinion that high-frequency ones do not include commercial requests, that is, those that contain words like “buy”. To HF sometimes carry ordinary information requests such as "what is an anchor."
Mid frequencies can consist of 2-4 words and have some refinement. For example, if the treble can be “buy a door”, then the midrange will “buy a door in Moscow”. That is, before us is a conditionally diluted anchor.
Accordingly, low frequencies are the most rare queries with a large number of words. For example, when a user searches for not just a door in Moscow, but also for a specific manufacturer (or the desired color, shape, material, and possibly even a model).
Spelling
Anchor - link text, which means that you need the help of a professional copywriter. Firstly, if there are errors, then such anchors will not be accepted on reputable sites. Secondly, an illiterate text can adversely affect the link weight of the project. Thirdly, when writing, it is important to consider some requirements:
- uniqueness;
- readability;
- quantity;
- relevance;
- literacy;
- repetitions.
Now the question of the unique text has become especially acute. This is repeated and talked about all the time. Search engines began to adapt to articles written for people, not for cars. Therefore, uniqueness in anchors is also important.
Readability conditionally refers to the previous requirement. In addition to uniqueness, the content should be easy to read.
Further, it is important to monitor the number of anchors (more precisely, the ratio of diluted to undiluted). Usually in this case they accept up to 30% of direct occurrences and up to 70% of indirect occurrences.
Next, you need to pay attention to relevance. Subject mismatch can negatively impact traffic growth. You cannot enter requests such as "buy doors" to a site with computer games.
Again, it is important to pay attention to the literacy of the written text, as well as to the repetitions. Often, optimizers combine requests into one anchor. This may entail the transfer of the resource to the black list.
Compilation
Another important component of the promotion is the formation of an anchor list. This is a list of links, which is represented by various key queries indicating the desired entry types. It is posted on donor sites. Anchor list increases link mass.
Experts recommend collecting this list yourself. Despite the fact that they take this process less time, independent work brings better results, and also saves money.
Conclusion
You can talk a lot about anchors. This is such a detail of promotion, which courses always devote a lot of time. Incorrect understanding of the work and influence of anchors can lead to a decrease in the position of the site, and other troubles. Therefore, it is important to carefully and slowly understand the topic “Reference Mass”.