Search engines when ranking sites in search results are guided by only three rules. These are internal factors, including linking, design and usability, and the technical condition of the project. External components are taken into account - with links, their quantity and quality. Not the last role in extradition falls on the behavioral factor. This is the behavior of visitors to the project. The temporary entry point, the period of stay on the page, the number of clicks on the project and other actions that the visitor performs on the site are taken into account.
A bit of history
In the process of improving the analysis of projects by search engines, the latter learned to track such a parameter as the behavioral factor, or, more simply, the behavior of project visitors. The trend appeared when there was a rumor about eliminating from a ranking such a parameter as reference weight. This was the starting point for determining as a priority factor in the implementation of the PF promotion process. The only drawback in this approach to assessing the site is that search engines do not currently have a professional algorithm for detecting the markup of this indicator. SEO companies, having felt the weak spot of search engines, over the past few years have been willing to take money from their customers using “black technology” in their work. On the Internet there are a huge number of bots and programs - like Userator, which are able to simulate the behavior of a large number of visitors to the project. The direction allows in just a few days to bring new commercial sites to the top positions. In order for the behavioral factor to remain at its best, webmasters for a long time invented a variety of methods for wrapping it up. The situation completely changed when the search engines eliminated their own mistake and began to apply filters in their work.
How did the situation change after the introduction of filters?
Filters that began to be handed out by search engines to seocompanies and their customers considering the promotion of behavioral factors with automatic wrapping changed the situation. Automated wrapping began to be used against competitors. Resource owners themselves began to give preference to the use of human resources. The programs were replaced by special services, on which, for a small fee, people were ready to "walk" on the project provided to them. The emergence of special groups in social networks has intensified, which provide significant assistance in promoting projects. The trend is due to the fact that search engines, although they have learned to recognize the actions of some systems, it is still very difficult for them to determine the purpose of the visit.
How do behavioral factors increase?
Imagine a situation when an interesting article appears on the site that automatically falls into the issue. Due to the fact that the young project and search engines do not distinguish it from other resources, the text material will occupy either the tenth or the twentieth page, which will depend on the competitiveness of the request. To get into the top ten sites based on the results of the issuance, the project must have a good behavioral factor, or, more simply, the material must be read. To raise the page to a higher position, you can use the group on social networks. With certain manipulations, a group of only 30 to 50 people, easily brings the site to the first positions on low-frequency queries. If the material is worthwhile, targeted visitors will not be long in coming. In parallel with the opening of webmasters, Yandex has already made a statement that today experts are actively working to determine whether behavioral factors are being cheated or not. After solving the technical side of the issue, all logs will be checked, and violators will receive the appropriate punishment. Search engines will continue to improve until an ideal search spam detection mechanism is developed and implemented. Analysis of behavioral factors remains relevant as long as the parameter is taken into account when ranking sites. Search engines, trying to provide Internet users with the most useful information, will always strive to modernize the PF assessment mechanism.
Why is PF so important and why is it paid much attention to?
The influence of behavioral factors on the popularity of the project is due to the fact that search engines evaluate the usefulness and interest of the material using this parameter. The priority always remains projects on which users are delayed for a sufficiently long time, moving from one page to another. Such a behavior of visitors can have a negative impact on the position in the issuance when they, having barely had time to enter the project, almost immediately leave it, setting off in search of the material of interest. The behavior pattern forces search engines to take action. Today you can safely purchase not only high-quality links, but also high-quality behavior patterns. If the project is interesting to Internet users, they will go from page to page, thereby improving the behavioral factors of ranking the resource.
How to promote behavioral factors in the search?
For “white” promotion, you can attract the attention of the target audience with a headline and a brief description of the material. Sites that do not have caps significantly lose to their competitors. Attractive title and snippet will not allow the user to go past the page that attracts attention. To highlight key phrases in a snippet, it is necessary to configure the CNC for the url. Attracting the target audience will be much easier if you link the project to the region. The presence of contact information on the project, in particular for commercial resources, is the loyalty of visitors and a fairly high level of trust in the site itself. The project should have traffic sources, and not just search ones. Traffic from social networks and from bookmarks, from web resources and newsletters, from RSS feeds is welcome. Social networks can have a significant impact on improving PF. The trend within the networks is that users, if they like the material or the post, add its link to their page. Their friends can see the material and follow the link to the site. This format of user behavior is welcome, and the effect of word of mouth has always been better than software wrapping behavior factors. To activate the distribution of materials on social networks, it is worth putting the “retweet”, “share” buttons and others on the project.
Work with behavioral factors inside the site
Search PF - that's not all. It’s not enough for the visitor to simply go to the site. It is necessary that he was on it a certain amount of time. This result is very difficult to achieve using programs. Here you need to act on conscience and fill the project with materials relevant to a specific request. The main goal is to provide the reader with an exhaustive answer to the question that interests him. Each page should be as informative as possible and fully comply with the key request on which it is being promoted. You can seek help from copywriters or resolve the issue with the materials yourself by looking at the situation through the eyes of the visitor. Enough attention should be paid to the internal optimization of the project, in particular, to low-frequency queries with high ranking. The project itself should be as simple and convenient as possible, not cause difficulties in its use. To delay the visitor for as long as possible on the project, experts recommend that after text materials post crosswords, various kinds of small polls and interesting videos. The internal linking between articles of a similar subject is capable of improving the behavioral factors of a site.
Carefully - high risks!
Intensive wrapping of PF was actively used by optimizers in 2011. At that time, Yandex evaluated behavioral factors in a very primitive way. The services themselves were not flexible. If earlier falling under the filters could be considered a failure or even an accident, then today you need to approach the wrapping process very carefully. There are special services such as Alexa or Google DoubleClick, which help to determine whether the promotion is used as part of the promotion or not. By now, the optimal resource development strategy is considered optimal where systematically improved behavioral ranking factors are complemented by active link procurement. From a technical point of view, improving PF performance is very simple. It is enough to resort to a paid service. After depositing funds to the company’s account, people will go to the provided link and stay on the project for at least a minute. You can add a link to a page on social networks. The method is considered to be “black”. It can both bring good results and attract negative attention from search engines. The main risk is associated with the fact that cooperation with a certain cheat service can cause an explosion in the number of visitors to the project. In the eyes of search engines, this will look unnatural, which can lead to a ban on the project.
How do PF wrapping projects work on the example of Serpclick
Projects involved in building up the behavioral factor on sites are very popular among project owners. Consider the behavioral factors that Serpclick offers. According to the creators of the project, the result of the partnership will bring any site to the first position in the results. Cheating in this situation is carried out not by programs, but by living people. Company employees who will artificially create interest in the project do not just follow the links. They find the project for basic queries and low-frequency ones. In the process, they visit competitors' websites and leave them. After entering the site, depending on its specifics, they remain there for a certain time. Different browsers are used for cheating as they become popular. At first glance, the proposal is not bad and can help to promote the project. Everyone decides to decide on a partnership or refuse it, but it is always worth remembering the risks.
What to look for and what mistakes should not be made?
As mentioned above, there are behavioral risk factors that can lead a project to a ban. The sharp increase in interest in the site by users who at one point began to search for the information they need right away from page 15 is at least suspicious. Do not forget that the search engine determined the place of the project according to a certain algorithm quite deservedly and any sudden changes in the factors of the site’s evaluation raise suspicions. To save the site and not fall under the filter, it is worth following the advice of experts:
- The most vulnerable group of projects is a site up to a year old. They most often fall under the filters. Their progress should be careful and have a natural look. This affects not only the PF wrapping, but also the buildup of the social factor, the purchase of links.
- If you decide to engage in wrapping, then you should not immediately invest in it a large budget. Search engines easily notice a period of sharp activity of visitors on the project and send such a resource under the filter. The funds invested in the wrapping should gradually increase in order to make the process of promoting the project as natural as possible. PF growth dynamics should be slow.
It’s worth starting with manual wrapping
In the first stages of promotion, it is worth giving preference to manual wrapping of the site. This will provide a safe improvement in a parameter such as behavioral factors. A service specifically designed for this purpose, in most cases, provides a choice for its customers. PF can be supplemented by an improvement in the social factor. This is a popularization of the project on social networks. The more links to the site users have on the pages, the better. Search engines have learned to evaluate this criterion from a positive point of view. To say more: the active use of word of mouth has always been popular and effective, but most importantly, this approach to the promotion of the project does not bear any risk and no danger. This service is also available as part of special services.