What distinguishes the new Russian era of the 90s from the Russian businessman of our day? Draw an associative series. The first thing that comes to mind: a mobile phone the size of slippers, thick gold chains and crosses on the chest, man’s handbags, domestic cars from those who are poorer, and black foreign cars for the real rich. But the most important thing is the raspberry jackets. Only in this way, pot-bellied and bald nouveau riche look exactly the way it should be in their status.
Yes, at present, a raspberry jacket is indeed a characteristic feature of a long-gone era of financial pyramids, the vigorous activity of the Russian mafia, the development of market trade, the rejection of censorship on television and the press, the decline in the standard of living of the average population and the flourishing of prostitution, alcoholism, drug addiction ... Yes, it was our 90s. But back to the new Russians and their style.
It was no coincidence that the raspberry-colored jacket appeared on the shelves of retail outlets and in expensive boutiques of the capital. According to history, in the early 90s, namely in 1992, Versace Fashion House showed the world a new collection, the main emphasis of which was raspberry-colored jackets. The nouveau riche, who had not previously followed fashion trends and did not have large sums of money in their pocket, decided that the status should be emphasized in a vivid and memorable way. So, those who are richer, purchased the originals from Versace, while novice entrepreneurs and bandits were content with Chinese copies. So the raspberry jacket became the uniform of the new Russians. Designers of the former All-Union Republic (Slava Zaitsev, for example) also worked for the good of bandits, sewing more and more new clothes.
What complemented their new image bandiugan from the 90s? Especially daring and courageous were not afraid to combine a raspberry jacket with sweatpants from "Adidas" and classic shoes made of artificial leather. Those who were close to the elite did not allow themselves such luxury and dispensed with black trousers, but never forgot about gold jewelry and a purse.
In general, the jacket is only a symbol of the era, in fact, much can be said about the style and life of the new Russians of the early 90s. So, for example, they all built identical red brick houses, like castles. Until now, similar architectural structures under construction can be found in summer cottages near the city. When choosing a car, the nouveau riche did not show imagination either. As a rule, wealthy brothers bought themselves a Mercedes of the 600th model, BMW Grand Cherokee, or the good old VAZ-21099.
Returning to fashion, it is worth mentioning that due to well-known political events, the Iron Curtain was opened, cheap low-quality goods from Turkey and China began to be actively imported into the country. The bandits and their wives, eager for novelties, actively acquired fashionable trash and were considered legislators of the style of all Russia. Shoes with thin stiletto heels, sweatpants made of various synthetic materials, jeans-varenki unknown to the world of companies and much more. Among other things, children’s toys from China, American junk food (which is still popular), and much more, which we all recall with some nostalgia, appeared on the markets and in stores.
Of course, now you can buy a raspberry jacket in any fashion department (fortunately, fashion is cyclical), but you can’t return that era anymore. 90s remained in history.