Instagram is one of the most popular social networks. There are few young people who do not have an account on Instagram. In this social network, not only people create profiles, but also various shops and service representatives. If you are a small business owner or create some things yourself, the competition will help you increase your audience and attract new customers. For detailed instructions on how to conduct rallies on Instagram, read this article!
Instagram platform
Everyone has heard about Instagram, for many, the application is installed on a smartphone. Viewing color tapes with millions of photos has become the daily ritual of thousands of people. Instagram users communicate, like and share the details of their lives. The main difference of this platform is that the main information in it is presented in the form of pictures. It has long been proven that a person better perceives and processes visual information. Therefore, after a hard working day, when you do not want to strain your brains, it is very pleasant to flip through the latest photos of your friends.
In "Instagram" you can find not only everyday stories and beautiful photos, but also all kinds of services and goods. Someone you will not meet in this social network: photographers, masseurs, cosmetologists and, of course, sellers. Promotion in social networks in recent years has resulted in a whole science. Its main part is contests and sweepstakes. Why are they needed?
What are the draws and contests for?
The prize draw on Instagram needs to be done for several reasons:
- Attracting a new audience: as a rule, in competitions they ask to mark several (from one to five) your friends who might be interested in the product under the post. Thanks to such advertising (which is almost free), many new accounts will subscribe to your page.
- Brand promotion: in addition to attracting new customers - this is another significant plus. Yes, yes, they begin to recognize you! So what, thanks to the constant "flickering" in the tape. Observe, and then buy.
- Increasing customer loyalty: it often happens that people can not purchase your product because of the high cost. If a subscriber wins a prize by participating in the draw, he will certainly tell his family and friends about his luck. And warm reviews are the best advertising.
As you can see, there are many reasons for holding promotions on the Instagram platform. What types of contests can be found in this popular social network?
Types of Draws
On Instagram, the draws can be divided by the number of participants, the rules of the contest, and the conditions of the contest. The most basic of them:
- Single: the organizer is only one company. In most cases, she plays out something from her assortment. Standard conditions for participation: to be a community subscriber, leave a comment under the post and post a repost of the entry in your profile.
- Circular: in competitions of this type, several companies are recruited that give various gifts to the winners. Usually, in terms of participation, a repost / comment is posted under the advertising post and a signature on all participants in the drawing. In such contests, many prizes are drawn, and the chances of winning among subscribers increase.
- A circular giveaway is the most pleasant and easy type of contest for subscribers. It does not need to repost anything - just subscribe to all participants, find a contest entry on their page and put a "heart". In such events usually take part from five to twenty accounts, each of which offers its own product as a gift. In terms of organization, such a draw is quite complicated, so for the first time it must be carried out under the strict supervision of more experienced participants.
- Creative competition is a special kind of draw in which you want to make an original photo with the product and write a text describing the reasons for your choice. But the creative contest only works well in the case of large and recognizable brands, because in most cases, users are just too lazy to fulfill difficult conditions.
How to conduct raffles on Instagram?
Having studied all types of contests, you can go to detailed instructions for their conduct.
- Choose a gift - the success of your advertising project depends on how cool your prize will be and whether users want to place it on their page for the sake of victory.
- Collaborate with other companies - starting with someone experienced is always easier. Find companies with similar audiences and worldviews and offer them collaboration. So you will not only attract new customers, but also “exchange” customers with other well-known brands.
- Take a photo - it must be beautiful and high-quality so that users want to share it. After all, Instagram is exclusively visual content, a lot depends on the quality of the image. To simplify the task, you can display the words "Draw" or Giveaway on the photo so that users can immediately see what is at stake.
Following this procedure, you will learn in practice how to conduct rallies on Instagram.
The correct design of the competition
A correctly designed rally can create the effect of an exploding bomb. New subscribers, orders, increasing the activity of the audience - all this you can get without spending money. How? It’s enough to follow simple rules that will help users take part in the competition. Remember that the simpler they are, the more people will take part in the competition.
The terms of participation
- Decide on the rules of the competition and clearly indicate them: whether to repost or just leave a comment and mark friends, whether to subscribe, etc.
- Indicate the time of the action on Instagram and indicate when the results of the competition will be summed up.
- Be sure to note the need for an open profile of participants during the campaign. If the profile is closed, then you simply will not see it in the search, but you will be accused of incompetence.
- Announce in advance how the winner will be selected. If this is a creative work, perhaps the choice will be made by a specially selected jury. In other cases, use programs to select winners, broadcasting the process in Stories in an online format. So the audience will have no doubt about the honesty of choosing the winner of the draw.
- Create a unique hashtag for your competition. Often, under a repost with an advertising post, users are asked to leave hashtags. It’s easier to find information in the feed and choose a winner. It is important to choose a phrase that reflects the advertised product or company. For example, if you are promoting a Mango sweater, the tag might sound like this: #hoter svaterotmango.
- Recently, some people create an account on Instagram solely for the sake of free prizes. To avoid communication with such personalities, immediately indicate the rule: no more than one active competition per person. If your subscriber is already participating in the drawing, enter it in the stop list.
The pros and cons of draws
Contests on Instagram have both pros and cons. The advantages of this type of advertising include:
- free of charge;
- wide audience reach;
- Attraction of new clients;
- increase loyalty.
In contrast to the pluses, you can also list with the same certainty the negative aspects of the contests on Instagram:
- A large number of fans "freebies."
- Too frequent contests can discourage buyers from wanting to purchase your product for money.
- Big time expenses. In order to find participants in the round-robin competition, it will take a lot of time to organize and arrange everything.
Draw Applications
It is not necessary to choose the winner of the contest with bare hands. To simplify the task, you can use one of the many services that will help you choose the lucky one. In the programs for prize drawings on Instagram, everything is thought out to the smallest detail. There is even a video recording function so that users can watch the selection process online:
- Giveaways.ru;
- Winner Picker;
- online random number calculator.
Summary
Knowing how to conduct rallies on Instagram, you can easily increase the audience of your account and attract new customers. Do not be afraid to experiment: come up with creative contests, arrange games, interact with other companies. After choosing a winner, do not forget to post a detailed video with the drawing process and congratulations.