Furniture is an integral part of the interior. Its cost can be a significant part of the budget for repairs. Before buying, you should carefully study the offers on the market. Furniture of the Belarusian manufacturer “Trading House Laguna” under the brand name “Ami Furniture” is becoming increasingly popular.
History of development
In the nineties, furniture was produced in the city of Baranavichy, Minsk region of the Republic of Belarus. Future competitors of Pinskdreva in the early 2000s acquired controlling stakes in small Belarusian producers: Slutsk Furniture Factory, Zhlobinmebeli, and the Kossovsky Association. So expanded production, increased the number of storage facilities. Gradually increased production volumes.
Marketing strategy
Distinctive features of the company "Trading House Laguna" is the constant growth of stores, frequent advertising on radio and television, regularly conducted discounts and promotions. The range is constantly expanding. The sale of goods in installments. There are 258 outlets in the Republic of Belarus, 31 stores in the Russian Federation, 3 in Georgia, 7 Ami Mebel retail outlets in Moldova.
Customer Service
In most stores, sellers are friendly, patient, advise and answer any questions. At large retail facilities there is delivery, the prices of which can be obtained from sales managers. In small shops only pickup is possible. Before buying, you should find out about all the points of interest.
When purchasing goods by installments, payment is practiced only at the acquisition store during the periods specified in the contract. The goods are delivered unassembled. In addition to paying for the goods, delivery, the buyer must hire a collector or assemble the product yourself.
Among the reviews about Ami Furniture there are those who are dissatisfied with the level of service, lack of delivery, and the need for self-assembly.
Materials used
In the manufacture of furniture used raw materials of low quality. The bottom of the sofa drawers is made of thin wood-fiber boards, which are nailed. The side walls of the base of upholstered furniture are made of particleboard with a thickness of sixteen millimeters. The fabric is loose, so it often “sags” before the end of the warranty period. Fillers, according to reviews, Ami Furniture has poor quality. They often lose shape, stray or form depressions at the joints of the seat and back.
Kitchen sets are made of wood-fiber boards (MDF) coated with a film of polyvinyl chloride (PVC).
Range of products sold
In reviews, Ami Furniture is often compared with the manufacturer of home goods Ikea. The stores sell soft, cabinet furniture. You can buy chairs, mattresses, figurines, mirrors, photo frames, paintings, wall clocks, hangers, storage containers, chandeliers, lamps, many little things to create comfort in the house.
Cushioned furniture
Ami produces straight and angular, modular sofa beds, easy chairs, kitchen benches, sofas, ottomans, banquets, poufs. Buyers are faced with a difficult choice of acquiring the necessary piece of furniture among a variety of sizes, colors, options.
Sofas
The company sells a wide range of sofa products. Filling happens from foam rubber or the block of independent springs. Most often, the company combines two fillers: in the back - foam, in the seat - a spring block.
Upholstery
The top material is fabric or eco leather. Often there is a combination: the sofa is covered with fabric, and the armrests are made of artificial leather. Reviews of Ami Furniture sofas often contain customer indignation at the poor quality of coverings that stretch and “sag”.
Dimensions
Upholstered furniture is available in different sizes. You can choose an option for a small apartment or a private house. The assortment contains models for residential premises for any purpose: children's, living rooms, bedrooms.
Layout Options
The sofas are laid out in the following images: “eurobook”, “forward folding”, “classic book”. The most common is the first option. Corner models can be decomposed in the way "dolphin" or "Eurobook".
Among the variety of models there are samples that are bought more often than others.
Sofa "Nicoletti"
The classic model with larger sizes. Dimensions are: length - 331 cm, width - 179 cm, depth - 86 cm. Seat height - 44 cm. According to reviews about Ami Furniture, Nicoletti is a frequently purchased model due to its size and attractive appearance. When unfolded, the length is 300 cm, the width is 163 cm. This sofa is suitable for people of high stature.
It is based on a block of independent springs with an orthopedic effect. In the sofa there are two niches for linen, which can fit several sets. The armrests are covered with solid wood-like inserts. It is convenient to place hands on them or to put objects.
Among the reviews on the Nicoletti sofa by Ami Furniture there are negative ones. They are associated with low quality artificial leather. After several years of operation, it cracks and crumbles. Appearance loses all appeal.
The beds
The Laguna Trading House produces forty-seven bed models. Among them there are children’s rooms, for teenagers, in two tiers, with different widths and finishes. All beds have orthopedic mattresses.
Some models are equipped with a lifting mechanism. Some have laundry drawers. Most beds have no legs, they are installed on the base.
In "Tokyo", "Hope", "Stephanie", "Riviera" the frame is made of chipboard, the front sides of the legs and the headboard are made of MDF. The beds “Empire”, “Venice”, “Santa” are upholstered in fabric or eco-leather. According to reviews, the bed "Empire" from "Ami Furniture" is in greatest demand.
Children's models
The company produces models for children. "Alba", "Eliza" are made of chipboard. Has a ladder on the second tier.
“Eliza Deluxe” is a sleeping place on the second tier, on the first - a closet for storing clothes and a working area, consisting of a countertop, shelf. There are samples of two-tier models for children with sofas on the first tier, and a bed on the second.
Lots of negative reviews about Ami Furniture beds. They are associated with low quality raw materials. Upholstered designs are attractively displayed on brochures. In reality, according to consumers, decorative stitches are sewn on the soft surface of the head of the headboard; there is no “bulk” effect.
Mattresses
For the convenience of sleep, you can purchase mattresses, mattress covers, toppers, pillows. All products with orthopedic effect. They have a removable cover that can be removed and washed in the washing machine. In all models, fillers have hygiene findings regarding usability.
Some of the products consist of a block of independent springs, some have polyurethane foam in the filler. Mattress "Practitioner" consists of a block of springs "Bonnel".
Sizes of the goods are different. Minimum dimensions - 80x186 cm, maximum - 180X198 cm.
There are comforters for sale. They serve to create a flat surface without differences in height when sleeping on sofas. Made of hypoallergenic material. There is a cover that can be removed for washing. With the help of rubber bands, they "put on" the sofa, do not slip during sleep. In reviews of mattresses from Ami Furniture, there are people dissatisfied with the rapid subsidence of springs or polyurethane foam.
Kitchen sets
"Trading House Laguna" produces cabinet furniture. Many buyers are interested in kitchens at a low price.
The assortment is diverse: angular and linear, of various colors and sizes. Kitchens are made from particle boards (chipboard), facades - from MDF. The colors of the postforming countertops are discussed and selected before ordering a kitchen unit.
The most expensive cuisine is Venice -2. Its dimensions are: length - 300 cm when installing the slab at 60 cm, width - 160 cm, height - 205 cm, depth - 60 cm. They are produced in white with dark handles in a classic style. The base material of the cabinets is chipboard, facades are MDF.
The cheapest is Bella 7. Production material - chipboard, facades - MDF. Furthermore, length is 100 cm, depth - 60 cm. It consists of two lockers below and two from above. The lower ones are of a pleasant dark brown color, the upper ones are light beige.
Among the reviews about Ami Mebel kitchens, there are few positive ones. Often there are negative opinions about the low quality of products. When moisture gets in, swelling of the chipboard occurs, sometimes the film leaves the facades with strong heating from the stove or hob.
The company "Trading House Laguna" produces and sells a wide range of furniture products and goods to create comfort in the house. The company has an extensive network of retail facilities in the Republic of Belarus, more than thirty stores in the Russian Federation.
Company advantages
The main advantages of purchasing Ami Furniture products are:
1. Cost. This is the main attracting factor. Furniture prices are lower than competitors. In conditions of limited funds - after acquiring your own housing and carrying out repairs - the factory’s products allow you to purchase beds at an affordable cost.
2. Installment plan. Before buying in installments, you should ask about the terms of provision. Today, the company allows you to divide payments into ten months. There is a down payment, the remaining part is distributed in equal shares for the period specified in the contract. In the pre-holiday period, shops can be offered installments without a down payment.
3. A rich assortment. Any buyer will find furniture to their taste. The shops are full of little things to complement the home decor.
4. Warranty periods of furniture - 18 months. It should be remembered about warranty and non-warranty cases. In case of failure due to the fault of the buyer, the store will refuse to repair, replace or refund.
5. The prevalence of outlets. In Belarus, stores are open in large cities and in many regional centers of the country, even small towns.
Cons of the enterprise
Many are repelled by product quality. Among the many customer reviews of Ami Furniture, it’s hard to find a positive one. The main complaints from the purchase are related to the low quality of upholstered furniture. Consumers complain of premature sofas upholstery, deformation of fillers. The thickness of the chipboards for the manufacture of furniture is about 16 mm. When moisture enters, it swells, deforms.
Assembly is performed by the buyer. Often furniture does not have the required number of holes, fittings, assembly bolts, hardware. It is difficult for many to understand the instructions. Some buyers are forced to turn to the services of professional assemblers, additionally paying for work.
The level of service when a manufacturing defect is detected is low. It is difficult to prove the fault of the manufacturer. It is sometimes difficult to get in touch with representatives of a service center due to their constant workload.
When studying reviews about Ami Furniture, weigh the pros and cons.