The logo, in fact, is a visual representation of the company. Think of Macdonald's golden arches or Nike checkmarks - these impressive logos of famous brands embodied the two largest empires under their banners. However, many companies still stint on the development of this key part of building a corporate ideal. A good, memorable logo significantly increases the growth and customer loyalty, forms the right impression among business partners, creates a corporate identity.
There are 3 types of logos:
- Repeating elements of infinity. For example, the fundamental power of the IBM, Microsoft, and Sony logos is created by intersecting elements, which makes company symbols distinctive.
- There are logos that literally illustrate what the company produces or provides, for example, painting houses often use brushes or paints in their logo.
- Use of abstract graphic symbols. Examples include Nike. Over time, the image of the brand name has become for consumers a reminder of the company in any situation.
Consider the most popular logos of famous brands of clothes and shoes.
Nike
The logo of the famous company is represented by the popular Swoosh trademark, which identifies the wing of the Greek goddess Victoria (the Greek name Victoria means “victory”). The logo project was launched in 1971 by Caroline Davidson, graphic designer, student at the University of Oregon. Caroline was proposed by Philip Knight, one of the founders of the company. Knight didn’t really like the option Caroline proposed, but he was sure that the logo would work for him in the future. And, as we see, he was not mistaken in the calculations. Later, when the Nike brand rose to international heights, Philip gave Davidson a token of gratitude with a diamond ring with the Swoosh logo and a huge amount of sportswear and shoes from the company warehouse.
Adidas
The Adidas brand was created by Adolf Dassler after the collapse of his father’s company, called Gebrüder Dassler Schuhfabrik. Initially, the company name sounded like Addas - an abbreviation of the initial letters of the name of the founder of the company. However, a few months later Addas was changed to Adidas (the founder was named among Adi's friends).
The branded three bands depicted on the logo were purchased from the Finnish sports company Karhu in 1950, and today it is the style of the company, which is included in the most popular logos of famous brands. By the way, the stripes symbolized the company's popularity on three continents.
Puma
Rudolf Dassler, brother of Adolf Dassler, in turn, founded the Puma brand. The first version of the company logo is different from the one we know now - initially the name of the company sounded like “Ruda” (on behalf of the founder of Rudolf, Rudoo). According to one version, the first version of the logo was developed by Rudolph himself, and in the 60s of the 20th century. the symbol has acquired the familiar outlines of Puma.
Gucci
Gucci is the brainchild of Guccio Gucci, who laid the foundations of the now famous brand in 1921 in Florence. One of his six children and became the developer of the famous logo in 1933. Today, the Gucci symbol with chic is included in the logos of well-known brands of clothes and shoes, as it occupies one of the first places in recognition.
The letter G overlapping each other became a feature of the symbol. Nevertheless, it is not only letters, it is a symbol of two stirrups - the legacy of the Guccio Gucci brand, which sold accessories for horses.
Givenchy
Givenchy is a fashion brand that was founded in 1952 by Hubert James Marcel Tuffin de Givenchy. Today, the company also produces perfumes, clothes and jewelry. Logos of famous brands replenished with another popular symbol of the fashion house.
The logo design is quite simple, but attractive and bewitching at the same time. It represents the four 'G', occupying the entire area. The Givenchy logo is reminiscent of ornate Celtic jewelry.
Levi Strauss & Co
Levi Strauss & Co. (LS & CO) was founded in 1853, when Levi Strauss moved from Franconia to San Francisco to promote his brothers ’haberdashery business on the west coast. Already in the 1870s, the company launched mass sales of denim overalls, which successfully diverged among buyers.
It is worth noting that jeans in the form that is known to the modern layman, began to be produced only after 1920. It is noteworthy that the original company logo appeared in 1886 and consisted of two horses ripping jeans into different parts. Logos of famous clothing brands, the history of their creation, as a rule, are surrounded by legends. So, the appearance of the LS & CO logo was preceded by a story that became an indicator of product quality: the driver tied two separate wagons with jeans and drove thus to the destination station.
Reebok
The company was founded in England in 1895 by Foster and his sons, thanks to the founder’s desire to provide spikes for his sneakers. After climbing global manufacturers to Olympus already in 1958, the founder’s grandchildren, Joe and Jeff, renamed the company Reebok. The name refers us to the African continent, where "rhebok" is a type of antelope. The logos of world famous brands Reebok and Adidas now belong to a single fashion house - Reebok has been a subsidiary of Adidas since 2005.
Louis vuitton
Louis Vuitton fashion house was opened in 1854, after which the whole world learned about products of the highest quality and chic. The company logo is represented by the initials of the brand and created in the form of stylization inspired by Japanese floral motifs.
Hello kitty
The character himself was invented and delivered to the public in 1974 by Shintaro Tsuji, the owner of Sanrio. As a trademark for the company, the Cute Kitty image was registered in 1976.
Initially, there were two names between which there was a choice: Hello Kitty and Kitty White. Nevertheless, the first name turned out to be more attractive, and the character himself became the idol of millions of children and their parents around the world. Logos of well-known companies and brands of children's clothing and toys, previously scattered, made a single powerful breakthrough in the business sphere.
Converse
The history of the company, as well as its logo, dates back to 1908 and is called the Converse Rubber Shoe Company. In 1915, founder Mills Converse began making tennis shoes, but the fateful event for the firm happened in 1917: basketball player Charles H. Taylor entered Mills’ office with an injured leg. To facilitate the movement of the athlete, Mills developed sneakers with a high upper limit, which today have already become classics of the global shoe fashion industry.
Converse is not just a brand, it is an era, for example, it was in this shoe that Wilt Chamberlain scored 100 points in the NBA game in 1962, Michael Jordan also wore Converse when he scored the decisive ball in 1982. These were the official NBA shoes for a long time, worn by sports legends such as Magic Johnson, Larry Bird and Julius Irving.
Since 2012, the brand Nike has become the owner of this brand.
Lacoste
One of the oldest and most respected brands, whose logo is a green alligator, is known to everyone who has at least once been interested in the world of fashion. In 1933, Jean Rene Lacoste created a company that produced tennis shirts, and the name was formed in harmony with the sports pseudonym of the founder himself, which sounded like "crocodile skin."
The symbol of Rene Lacoste was born, as well as many other logos of famous brands. The game was worth the candle in this case. The story of the creation of the symbol is as follows: one of Rene’s friends painted a small crocodile just for fun, but soon it became the brand’s logo, which is now known to everyone.
Fendi
The company’s logo is often compared to a puzzle: two letters F are turned upside down on each other. The founder of the brand is the popular designer Karl Lagerfeld, who invented the logo for the fashion house of the married couple of Eduard and Adele Fendi. The recognizable symbol of the fashion house now flaunts on every document signed by Fendi representatives as the Fendi colletions fashion print.
Chanel
The famous logo in the form of a double “C” overlapping each other and located back-to-back, was released for the first time in the fashion world in 1925 on a bottle of Chanel No. 5 perfume.
Logos of the most famous brands often have several stories of their creation, as happened with the Chanel brand. One version tells of Mikhail Vrubel, who in 1886 depicted horseshoes that resembled the current Chanel logo. Another version says that Vrubel did not take any part in creating the symbol, but just two crossed horseshoes were used as a symbol of success and luck. Nevertheless, most designers are sure that the logo is the initials of Coco Chanel - the founder of the French fashion house.
Calvin klein
On November 19, 1942, the Calvin Klein brand was created, the logo of which became available to the public only after 30 years. The light and memorable SK logo easily inspired associations about the brand, so it was made on the pocket of each pair of trousers. Soon, the popular symbol began to be used not only as a mark of the manufacturing company, but also as a collection mark.
Versace
The symbol of the famous brand is symbolically associated with Greek mythology and depicts intertwined snake heads that often adorn the logos of bags. There are quite a few well-known brands, but the Versace logo is difficult to confuse with another company.
In 1978, Gianni Versaci, who was obsessed with art classics, became the logo designer, so the option with Medusa Gorgona, turning the audience into stone, became a symbol that embodied the fateful attraction of the designer to the fashion world.