Today in large cities at rush hour near the metro you can see several people who are trying to hand out flyers with this or that information. Often they have data from a company that is located nearby and wants to invite customers to it, using such a simple way. I must say that advertising experts consider this means of promotion to be quite powerful and in demand. Otherwise, during the Persian Gulf war, the Americans would not have flown Iraqi positions with leaflets with the corresponding information in the amount of 29,000,000 pieces from a special plane, or they would not have been used during election campaigns of one level or another. Therefore, if you want to know what the name of the job is to hand out leaflets in peacetime, then we inform you that this activity is proudly called the “promoter”. You can also find such a name as “flyer”, and the process itself is sometimes referred to as “leafing”.
Handing out flyers is not an easy task, if only because part of the promotion takes place on the street, where you can freeze, get wet or burn out in the sun, depending on the season. Professional advertising agencies usually provide their promoters with corporate clothing, which, like a well-groomed appearance, a smile, competent speech, contribute to creating a positive image. You need to take care of the umbrella, warm shoes and other attributes for working in the fresh air.
Large companies select for themselves employees of a certain age, appearance, education and often invite them to work on different projects for decent money. Master classes are held for them, teaching lessons, which allows distributing leaflets as efficiently as possible, since such an employee can not only put a piece of paper in the hand of a passer-by, but also answer questions regarding the products presented.
If you were hired by a non-professional agency and there are no such attributes, then try to match them as much as possible. To succeed, you need to know how to hand out flyers. You just need to look neat, behave kindly, culturally, learn at least a little about the products that you will be advertising. Perhaps, with this approach to work and attracting the appropriate number of customers, you can move up the career ladder and get a recommendation in larger firms.
For those companies that practice such advertising, you need to remember that handing out flyers is to form an opinion about their company. Here it is worth paying attention to the selection of information (it must be true and understandable), the quality of paper media and, of course, to those who will represent the company on the street or within the walls of a shopping center. Experts note the need to create a confidential atmosphere when communicating promoters with people, as this causes positive emotions. Also, companies need to pay attention to the availability of permits and compliance with certain subtleties of legislation. In order not to harm your reputation, it is better to turn to professionals, that is, to advertising agencies.