In the world of information technology, only a small part of all inventions is used. But most things are designed specifically to make our lives easier. One of these improvements will be discussed in the article. These are push notifications. What are they and where can they be used? Push notifications - what is it? iPhone, Android, multifunction phones - where are they configured and how to enable / disable them?
Meet - Push Notifications
What it is? So called short pop-up notifications that appear on the screens of touch technology (tablets, phones) and report on important updates and events. If desired, they can be used as a simple form of dialogue between the seller and the buyer, which led to their widespread use in the field of marketing.
So, if we consider the option with the application, then the main task here is to inform about updates, new content (or just a reminder that it has not been used for a long time). How to make push notifications for the application? To do this, you need to use the application programming interface that exists for a particular phone (in fact, for the operating system used).
The reason for the emergence of this technology was the desire of specialists to support the circle of users of their developments. Setting up push notifications is no big deal. At the end of the article contains information about the features of enabling / disabling them on different operating systems.
Use cases for push notifications
Where can this technology be used? Let's dwell on the statistics that Push notifications can boast of. What will it give us, we will consider later. So:
- Most (41%) they are used to notify you of new applications or updates to existing ones.
- Then (24%) there is a newsletter about special offers.
- To inform about new content that has appeared in the program, it is used in 14% of cases.
- The least targeted (12%) are used to send advertising and / or referral links.
- The remaining 9% falls on other types of information.
If you do not receive push notifications from those to whom you are subscribed, and nothing has changed in the settings, this does not mean that they will not exist at all. Maybe the cause of the problem was just a disconnection. If you are a developer, it means that something was not configured correctly in the applications themselves.
New marketing channel
Before considering how to interact with this technology from the point of view of the user, let me spend a little more time and talk about the concept of Push-notifications in marketing. When using such a development, you must carefully monitor so as not to cross the thin line that separates cooperation from obsession. If these lines are read by a marketer or a person receiving an appropriate education, you should remember that in this way valuable information should be provided, which will be positively displayed on the subsequent interaction.
Push notifications should contain timely and relevant content. So, in an application that focuses on children, coffee ads will be very out of place, which, in turn, will certainly lead to a loss of popularity.
Usage example
Popular is the use of such technology for a brief notification of the action of friends. Considering this, you can remember about "Twitter", which informs its users about emerging changes in the profiles of friends.
Some companies use GPS to determine where their customers are located, and if their point of sale is near, they send a notification. Important is the timely receipt of the message. An implementation feature is that for push notification you do not need Internet access, because often all the necessary information is stored in the application itself (usually).
Features of use
So, if it was decided to use Push notifications as part of the marketing plan, then it will not be out of place to make sure that they meet the following conditions:
- The content provided must be relevant and relevant.
- It should be possible to unsubscribe.
- It is advisable to link to social networks so that users have the opportunity to discuss.
- You should correctly select a quantitative policy - to receive 20 notifications per day, no one has a desire.
Now we can proceed to the activation of such technology. For ease of understanding, the procedure will be broken down depending on the operating system that is installed on the mobile device. So how to set up push notifications?
Android
This is the most popular operating system, which has received its status through free distribution and continuous improvement. How to enable / disable push notifications on it? To disable, you must perform a series of actions in this order:
- Go to the phone settings.
- Go to your account, then to notifications, and already there you will see information about Push.
- Choose the desired settings, restrictions on receiving - in general, do everything the way you want.
But what if there is a desire to enable / disable push notifications not for everyone, but only for one application? There is also an algorithm for this case:
- Go to settings.
- Scroll to an item such as Notifications.
- All applications installed on the touch phone will be presented there, and you should select your object by clicking on it.
- Disable or enable the function of receiving messages from this program.
As you can see, there is nothing complicated in performing these actions, and this is not only on the Android operating system. Push notifications are just as easy to enable / disable on other devices.
iPhone and iPad
How to enable push notifications here? iPhone and iPad are no different here. Here we will consider operations with this technology according to the previous principle. So, to disable or enable messages received from specific programs, you need to perform the following sequence of actions:
- Go to the main screen of your device and find the button that looks like a double circle in which there is a prototype of a road diverging in two directions at an angle of 90 degrees.
- Find the “Notifications” button, and then the application that interests you.
- Near the item “Allow notifications” you will see a button located in the slider. To enable / disable notifications, click on it. If it is white, it means that receiving messages is currently prohibited. In the case when the button is green, you already receive notifications from this program.
And how to disable such messages at all? To do this, follow these steps:
- Go to settings.
- Go to your account.
- Go to notifications.
- Go to the Push section.
- Adjust as you wish.
Here's how to enable push notifications on an iPhone. Considering that their settings do not change too significantly, problems with changing parameters on different versions should not arise.
Multifunction phone
It should be noted that in this case, you can work with Push notifications only on certain models, and this function has not gained widespread practice. But if you are the owner of such a piece of equipment, we suggest that you familiarize yourself with how to enable / disable such an addition to the phone. Keep in mind that the path may vary depending on the model, so if you do not find what you need due to the instructions in the article, you should look in other places:
- From the main screen, click on “Menu”.
- Select "Settings" and look for "Push notifications." They can be taken out in a separate submenu or located in the “Phone or Communication Settings”.
- Customize this technology to your taste.
Conclusion
So we looked at push notifications, what it is, why they are needed. Finally, recall the previously missed points. Push notifications are quite valuable from a marketing point of view and, when used correctly, can bring significant benefits to the enterprise and make life easier for consumers. But everything should adhere to the golden mean.
Push notifications are also valuable in that if some application does not require constant sending of information on its behalf, then this can be used for advertising purposes, providing an opportunity for other developers or enterprises (companies) to inform users about new events. But it is important to take into account the thematic nature of the information provided.