Every fashionista dreams of having items from eminent designers in her wardrobe. One of the most famous brands in the fashion world is the Versace brand. The company gained fame by producing stylish clothes, accessories and beautiful luxury goods. It was founded in 1978, quickly reached a decent level and gained world fame.
The history of the Versace brand
The founder of the company was the famous designer Gianni Versace, who was born in Calabria in 1946. He owes his stellar career to his mother, who was a designer and dressmaker. It was she who taught her son how to sew and all the basics of the process of creating clothes. After some time, Gianni began to work with his mother in the studio, making the first attempts to create things. To always keep abreast of the latest fashion trends, Gianni regularly attended fashion shows in London and Paris.
At age 25, Versace moved to Milan to work in such well-known institutions as Callaghan, Genny and Complice. Gianni was invited to Milan by a wealthy man who had the intention to invest in Gianni's talent. The young tailor and designer skillfully created stylish and sought-after things, so very soon he decides to open his own fashion house. So the new Versace brand appeared. Gianni himself became the head of the fashion house. But as a substitute, the master invited his relatives to work: sister Donatella and brother Sancho. Already in 1979, Versace presents to the general public his first collection, which was very successful and was highly appreciated by fashion connoisseurs.
A year earlier, the Versace brand sign appeared. The symbol of the fashion house has become the head of the mythological Medusa. The master himself explained that he deliberately chose such a symbol of his clothing line, since the jellyfish is a symbol of beauty and is at the same time associated with the fateful spell of antiquity. In fact, it is a combination of simplicity and beauty that fascinate and mesmerize.
Brand success
Very quickly, the couturier achieved fame and success. Already in the eighties, the whole world spoke of him. Every fashionista knew whose Versace brand. Fashion house revenues reached $ 900 million. Gianni has opened more than a hundred branded stores located around the world. In addition to fashionable clothes, Versace was carried away by theatrical costumes. The master loved ballet and opera. In 1982, he created his first costumes for the famous La Scala Theater. His masterpieces appeared in the following productions: Don Pasquale (1984), Doctor Faust (1989) and many others.
Versace has published several books, including the work "Designs". In a matter of years, the couturier and his Versace brand have been awarded numerous awards. So, in 1982, the master received the prestigious Cutty Sark and Golden Eye awards for his autumn-winter collection, in which there was that sensational chain-dress. By the way, the Golden Eye couturier also received in 1984, 1990-1991.
And in 1985, Versace was awarded the "Silver Mask" for his contribution to the development of theatrical art. In subsequent years, the Versace brand became increasingly popular. In 1988, Gianni was awarded the title of “Most Advanced and Creative Designer in the World”. And ten years later, the master was awarded the Oscar of American fashion.
Innovation of the fashion master
Italy has become not only a country of the Versace brand, but also a symbol of haute couture. Thanks to Versace, a new concept was introduced into the fashion industry - the “top model”. Earlier in the world of fashion such a term did not exist. Gianni loved fashion models. To individual models, he paid two or three times more than usual. Now this practice has already become the norm. World-class top models get very good amounts in one run. The first girls of the fashion world, whose name was created by Gianni Versace, became real symbols of the era. All the women in the world wanted to be like them. Among them are Naomi Campbell, Cindy Crawford, Linda Evangelista, Christy Turlington, Claudia Schiffer.
Despite such love for girls, Gianni was homosexual and always lived with a man. Couturier said that he, creating collections, did not follow fashion, but his nature. And each time his creations proved that the designer chose the right path. Obeying his instincts, a genius could combine lace with leather and silk, combine futurism and baroque in one model. Just as successfully, Gianni created strict evening dresses.
The death of a designer
A talented designer died in 1997. He would be shot dead at the gates of his villa in Miami Beach. The reasons for the murder were not disclosed. It is only known that the designer went for a walk to buy magazines when the killer overtook him. Unfortunately, at that moment the master was unprotected. The culprit turned out to be a certain Andrew Kunenen, who was later discovered by the FBI in his apartment, shot dead from the same pistol that Gianni Versace was killed.
The fate of the brand
After Versace’s death, Donatella (his sister) became the head of the company. She tried, copying her brother’s models, to create new ones. In doing so, she created her own style.
Donatella and now continues to produce collections in the style of sexual glamor. Currently, she is assisted by her niece, Francesca Versace, who successfully graduated from a design school and releases her own collections under the Versace brand (photos are given in the article).
Versace Products
Currently, the Versace group includes the following lines: Gianni Versace Couture, Versace Jeans Couture, Versace Ceramics Design, Versace Collection, Versace Sport. The company is not only engaged in the production of clothing and accessories. The group also operates the Palazzo Versace Hotel. Of course, the main line of the Fashion House remains “Gianni Versace Couture”, which is represented by perfumes, clothes, watches, jewelry, cosmetics, hand-made and high-end interior items.
Versace Jeans Couture and Versace Collection are licensed lines with similar motives. Clothing produced by them has the characteristic features of Gianni Versace. However, the main emphasis is always on fashion trends of a particular season. Often the lines are produced by other companies that work closely with Versace Group.
“Versace Jeans Couture” is a line that relies on an informal uniform: jeans, classic shirts with a characteristic pattern by Gianni Versace. All of these things are relatively inexpensive.
Famous people who prefer things from Versace
Things from the eminent Fashion House prefer to wear many famous personalities. Among them are Elizabeth Hurley, Elton John, Tupac Shakur and many others.
In different years, the faces of the brand were: Madonna, Britney Spears, Demi Moore, Christina Aguilera, Holly Berry.
Brand Stores in Russia
There are many fans of the eminent brand in Russia. Versace stores are available in many large cities of the country: in Moscow, Kazan, St. Petersburg, Yekaterinburg, Krasnodar. In the capital, one of the stores is located in the Neglinnaya Gallery shopping center (Trubnaya sq., 2), and the second in the Seasons shopping center (48 Kutuzovsky Prospekt). But the biggest mods prefer to get acquainted with the latest in fashion shows in Europe.